For you who may be in wedding photography Surrey, I know it can be more than just difficult to make the sales you need to earn a living wage. Chances are, you are in this business because it is your passion, not because it was the best source of income.
If this is the case, don’t worry! There are ways to make a better income with your passion, without changes too much of anything. Sure, you could try to raise the prices but likely that will lose customers rather than bring you a better income.
Invest in Advertising
First, you need to get your name out there. The more you advertise, the more your name is heard and seen. This will start to stick in people’s minds, and they will begin to recognize your logo, and your business. From constant advertising comes long awaited profit.
Set aside a small amount monthly to start advertising. Utilize every means of social media, as those are a free way to promote your business. If you want to promote further with social media, then start paying for ads of your business.
As you can, buy up whatever ad space you possibly can that stays within your ad budget. Trust me, it will make a difference in your business. If you spread the word, then you will reap the income.
Promotions and Discounts
Sure, this will seem contradictory at first, but it is actually a legitimate business move. Strategically placing discounts within certain restraints is a clever way to bring in more clients through clients you have already had. Clients talk to potential clients, so you’ll want to leave a good impression if you want to better your business reputation.
Also, this is only clever in moderation. If you use too many discounts, you will ultimately lose money rather than gain it. As long as you are aware of when and where you give discounts as promotions, you can strategically bring in a larger income in wedding photography Surrey.
- Having Consistent, Stable Prices
Having prices that never really change (except for discounts) is something that your customers can rely on. If they know that your prices are constant, and that there may even be a chance for a discount, then they are more likely to either come back to your business or to refer their friends to you.
If your sale prices are constantly shifting, no one will know when to come to your business, or if they even should. For your prices to remain the same as they always do will give your customers something that they can trust when they decide to consider your business as their choice.
Having the added possibility of existing discounts will also give your potential customers something to look forward to, and it will also urge them to look into your business a bit more to see if they can find any other perks that come with choosing your company, and ultimately choosing you for their wedding photography Surrey. Mr Shutterbug Photography is one place that emulates all the aforementioned.